Period poverty, powerful passports and paintable Prosecco: Our campaigns of the week

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  • March 24, 2017
Kerry McGreene

Kerry McGreene

Digital PR Executive

Today marks the end of a fabulous week of reactive, thought provoking and rather cheesy PR campaigns – here are a few of our favourites!

Period poverty

After shocking claims by Freedom4Girls that school girls are having to use socks and toilet paper as hygiene products, BodyForm have pledged to donate 200,000 packs of sanitary products by 2020 to help thousands of women suffering from ‘period poverty’.

The feminine hygiene brand will be sending the sanitary products to In Kind Direct, who will distribute packs to its network of 5,000 charitable organisations around the UK.

It’s great that Bodyform have been moved to commit themselves to such a great cause, which is sure to change the lives of women and girls who struggle to afford this necessity.

Freedom4girls

Think before you drink.

Wednesday was World Water Day and One Water took the opportunity to reflect on the fact that 663 million people across the globe don’t have access to clean water.

One Water developed a sleeve for its bottles, which makes the clean spring water inside look filthy.

After seeing these ‘dirty’ water bottles, consumers are sure to stop and think about the harsh reality faced daily by millions around the globe.

One Water

Happy Cheester.

We are massive cheese lovers in the B3 office, so when So Wrong It’s Nom designed a cheese advent calendar last year we were very excited!

So Wrong It’s Nom is making even more of our cheese related dreams come true by launching The Cheester Egg – a solid egg made entirely from cheese.

Annem of So Wrong It’s Now has teamed up with independent artisan cheese company Wildes Cheese to create the Cheester Egg, which is made from their award-winning Napier Cheese.

Annem has also launched some Nest Hampers, which, alongside the egg, include sourdough crispbreads and quince membrillo.

Cheester

The most powerful passport in the world.

Henley & Partners have recently created an infographic showcasing the findings of their 2017 Visa Restrictions Index, detailing the most powerful passports in the world.

The Index looks at which countries have the most visa-free access to other countries around the world. Germany was found to have the most powerful passport, with visa-free access to 176 countries, while Britain was fourth with access to 173 countries visa-free.

A PR campaign like this is great because it can be conducted year on year and provide insight into how the world is changing. With Brexit looming and the election of Donald Trump, I’m sure journalists will be interested to see how visa restrictions which change within the next 12 months.

Henley&Partners

Prosecco nail polish.

Prosecco and nail polish are two widely adored things by many women, and Groupon have merged the two together for the beautiful, slight boozy creation of Prosecco nail polish.

The lickable nail polish is made with real Prosecco and it smells and tastes just like the real thing – but it probably won’t put you over the edge.

You actually can’t buy the nail polish, but you can enter into a prize draw for the chance to win one. We think that this Prosecco nail polish smells a bit like an April fool’s stunt!


Prosecco Nail Polish

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