Pizza Hut changing to Pasta Hut. Real or hoax marketing?

  • 0
  • October 6, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

According to multiple reports in the UK newspapers today Pizza Hut is changing its name to Pasta Hut. The Pasta Hut website has a poll which allows users to vote on the name change which is strange given the fact it’s already going ahead.

A number of people are already suggesting it’s a hoax but would the FT.com have fallen for a hoax like this?

Hoax or not Pizza Hut just got pretty much every major newspaper to write an article about the fact they do pasta as well as pizza. Clever stuff.

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