Poll: What should Google do about the Digital Point Coop

  • 0
  • January 29, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Today I started a hot discussion at Sphinn about how certain sites are getting millions of links from the Digital Point Coop. This is something that Google knows about and yet some sites with 24 million + links are still ranking for some major terms such as loans, mortgages and credit cards.

Now for those of you not familiar with the Coop it is a way for you to run 4 or 5 auto generated links in the footer of your website. One of the problems with the network is that most of the sites that run it are “donor sites” which are full of thousands of pages of useless content that only exist so that companies can run Coop ads on them.

The actual sites that benefit are clean sites that don’t sell links and don’t host Coop ads themselves so Google usually leaves them alone and lets them keep top rankings.

What should Google do?

Todays poll is asking you the question, what should Google do about this?

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