Hundreds of reputable sites have lost PageRank today and everybody is wondering why. Here is my theory.
PR hasn’t updated for 6 months and in that time Google has been hard at work devaluing paid links, directory links and any other “low” quality links they can think of.
If you lost PR this week ask yourself these questions:
- How many links did you have from blogrolls?
- How many directories linked to you?
- How many links did you have from sites that sold links?
- How many links did you have from sites that got links from sites that sold links?
- How many links did you have from sites that got their links from sites that got links from directories?
People are looking at their site for the answers but if you understand how PR is calculated its clear that the issue probably extends far deeper than your site and even the sites that directly link to you.
If the sites right at the bottom of the chain such as directories and low quality blogs all start to lose PR it affects every single site on the web.
As ever, the PR of BlogStorm sits at a nice fat zero just as it has since we launched in June.