If, like us, you’ve spent the week looking for the best Black Friday deals, we urge you to take a break, have a brew, and read what happened in the PR world this week.
How to donut?
Everybody loves it when brands offer free food. But when the promised goods aren’t delivered, the disappointment is catastrophic – especially if it involves missing donuts.
Last week, Krispy Kreme promised 36,000 donuts to Londoners who used the UberEats app. But it backfired – so many people wanted to get the free dozen that the app crashed and left all the donuts behind.
Building on the trial-and-error from their competitors, Deliveroo partnered with Doughnut Time and Crosstown Dough to help Londoners get their donut cravings fulfilled. But instead of risking using technology, they simply handed them out.
Morale of the story: learn from your competitors’ mistakes. And remember – everyone likes donuts.
The pub of good deeds
For the second time, The Alexandra Pub in Wimbledon, London is offering a free dinner and a pint to anyone who is on their own for Christmas.
Their Facebook post says:
“Free means free, once you’ve eaten it and drank it you can toddle off home if you want, you are not obligated one per cent to buy anything at all. We don’t want your email address, it doesn’t matter if you never set foot in the pub again and never came here before, as long as you leave here happier than you would have been if you hadn’t walked in on Christmas day, we’ve done our bit”.
This story truly channels the Christmas spirit, and the heart-warming and authentic approach means it has been getting national coverage,
National Secret Santa
If we were based in New Zealand, this is definitely something we would get involved in.
For the 5th consecutive year, NZ Post is organising a nationwide Secret Santa. The game is open to anyone on Twitter (even NZ Prime Minister Jacinda Ardern is taking part!) with a budget of $10.
Participants receive the Twitter handle of the person they are buying for and then the stalking for stocking-stuffers commences!
The story has been covered by the BBC, the Telegraph, Mashable and many more. It’s a great, ambitious idea – let’s just hope the elves don’t mix up any parcels!
Iron Man and Dog
It’s time for you and your pooch to start training: next year, Battersea Dogs & Cats Home is organising the Muddy Dog Challenge.
It might not be very competitive, but the course includes water obstacles, nets, tyres, and, of course, mud.
This is all to raise money for charity, and although the event isn’t until next year, regionals, nationals, and pet press are all over it – after all, who doesn’t like a muddy puppy?
Last week our favourite PR campaigns included a ballsy PR stunt from Cards Against Humanity, Pet Alliance of Greater Orlando sorting dogs into Hogwarts houses and advent calendars from Poundland and UK Money Bloggers. Let us know about your favourite PR campaigns on Twitter.