Today’s PR Menu: Vodka Red Bull sausages, chicken beer, and a 12-inch sausage roll

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  • August 11, 2017
Kristina Semonella

Kristina Semonella

Digital PR Executive

It’s Friday, which means it’s time for our top five PR campaigns of the week. From chicken beer to vodka sausages, we’ve got some pretty fascinating ones to share with you this week (there are some vegetarian-friendly campaigns too, promise).

One Vodka Red Bull…er, sausage coming right up!

Yes, you read that right. Vodka Red Bull sausages are now a thing thanks to Northern Irish butcher Maguire Meats. The butcher told Belfast Live the boozy sausages were the “the craziest ones we could think of”.

“We gave it a go and it worked out very well and they are very popular,” Keelan Maguire told the paper. “We also added a spicy beef one which is doing well too. It is something different for the BBQ this summer. We have a few other ideas up our sleeve so keep an eye out.”

Although this may seem like a pretty off-the-wall idea, the traction and coverage that this local butcher is gaining from a simple recipe change is pretty outstanding!

Morrisons has launched a GIANT sausage roll

The last campaign leads us nicely onto our next one – with another sausage snack making waves this week. We were going to include a sausage-related pun, but they’re just the wurst, aren’t they? Ha.

Anyway, Morrisons launched a foot-long sausage roll for £1 and people are going crazy for it. Nearly weighing in at half a kilogram, it’s believed to be the largest sausage roll on sale in any UK supermarket.

Why? Well, Morrisons’ pie and pastry expert, Philippa Shaw, said: “We sell one million freshly baked sausage rolls-a-week but customers have asked for one that is even bigger. So we created this foot-long version.

“With the start of the football season approaching, we’re hoping our foot-long sausage roll will be making its way to the top of the snack league table!”

Morrisons giant sausage roll

This new product launch really has been the talk of the town this week. It’s gained national coverage and has been widely shared – it’s definitely appeared on our newsfeeds at least five times these past few days.

This has received so much attention because it’s one of those things that seems so completely unbelievable that makes you think surely it must just be a bit of fun. But it’s not, it’s real!

Beer that gives you wings*

From one unusual product release to another. I give you *drum roll please*… fried chicken beer!

Like beer? Like chicken? Do you wish there was a mind-blowing blend of both these flavours? Well, two Virginia-based breweries have come together to create an 8% beverage that contains actual fried chicken.

The Veil Brewing Co. and Evil Twin Brewing have teamed up to create ‘Fried Fried Chicken Chicken’ beer. At this moment in time, it’s only available on draft at Veil’s tap room in Richmond, Virginia. Let’s hope they do a pop-up in the UK for us to give it a try – people seem pretty curious and intrigued by this crazy combo.

*Disclaimer: it won’t actually give you wings

Skywriting 2.0: Boeing’s jet outline stunt over the US

A Boeing jet has drawn an outline of an aeroplane by flying over America with the use of GPS tracking. Boeing 787-8 Dreamliner embarked on a 17-hour, 4,000-mile winding route to complete the shape.

Boeing’s jet outline stunt over the US

Even though this may just seem like an elaborate PR stunt (which it was), there was also a practical reason. Boeing wanted to test its new engine in terms of performance and endurance. This was an all-round creative and impressive stunt, which it’s clear a lot of thought had gone into.

#SkySportsDay

This week, a particular social campaign caught our eye. Sky Sports invited several social influencers and bloggers to a Sky Sports Day as part of the promotion around its new line-up channels. The teams reported the day on their Instagram stories (tagging #skysportsday) and well-known sportspeople, like Thierry Henry, were the team leaders.

It was a great way to gain coverage on social, and was very relevant to the audience Sky Sports was trying to target with the new channel.

You can read our favourite PR campaigns from last week here.

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