Proof that buying links works

  • 0
  • April 22, 2008

Dave posted earlier today about how Economist.com was selling some high PageRank links. I’ve been looking deeper into the issue and it seems the links are working very well.

If you check out the people buying links at the bottom of the Economist.com homepage and then do some searches on Google.co.uk for the terms they are targeting such as “loans”, “car insurance” and “travel insurance” you can see the sites that have links from economist.com are doing very well, much better than they were doing a few weeks ago.

Most people think you need millions of links to compete for a keyword such as “loans”. In this case it seems like a paid link from a PR8 site will do the job just fine.

My only concern is that this is pretty much a “who’s who” of link buyers that Google could use to hand out penalties. However Google is quite clearly turning a blind eye to link buyers in the UK so it looks like these sites will reap the benefits for a good few months.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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