Every week the PR Team here at Branded3 comes together to decide on the best PR campaigns of the week. This time it was particularly difficult to determine which to include because we came across so many creative and engaging digital promotions, but we managed it nonetheless. Here’s who we thought launched the best campaigns this week.
Transport for London is embracing the rainbow
Transport for London (TfL) has introduced a rainbow-coloured Docklands Light Railway train between Canary Wharf and Stratford in honour of London Gay Pride. Taking place from 21st – 28th June, the main parade will be this Saturday 27th June.
TfL has always shown its support for the event and has previously made a taxi, bus and crossing come alive in the colours of the rainbow, but this is the first time one of its trains received a makeover. The technicolour carriages will be running until later this year.
Carling’s ‘Shirt Amnesty’ campaign
Lager company Carling will be travelling the country with a branded van during the Premier League transfer window (1st July to the start of September) to provide its ‘Shirt Amnesty’ by giving fans a new top when they hand over one with a name of a newly sold player on the back. Carling will be setting off on 1st July and has been encouraging people to follow on social for the latest updates.
The van will be visiting UK cities and followers will be able to swap their jerseys for free. The campaign has been kicked off by former player Jimmy Bullard and his interpretation of the iconic, top-down image from Oscar-winning film American Beauty, which shows him posing nude amid of a mass of football shirts.
Pimm’s uses smart technology to lead you to your nearest refreshment
Pimm’s brand owner Diageo has launched a clever digital poster in London and Birmingham that activates at 21 degrees Celsius and directs consumers to the nearest pub or beer garden with available seating that serves Pimm’s. The technology is censor activated and updates every five minutes. So should a pub be filling up fast, it will be removed from the list of places displayed and customers will be directed to a different location.
This campaign is based around consumer research that, according to their Senior Brand Manager Joanna Segesser, shows that their media is more effective when it is linked to sunny and warm weather.
Robinsons is celebrating its 80th anniversary of being on Wimbledon’s Centre Court by hiding giant tennis balls all across the UK. Its followers are invited to join the ‘Hunt for Wimbledon’ and track down the balls by following the daily clues Robinsons is releasing. The PR team here at Branded3 loves this campaign because it’s relevant and demonstrates fantastic use of social media.
— Robinsons (@DrinkRobinsons) June 25, 2015
Purina celebrates #TakeYourDogToWorkDay
Pet food company Purina is celebrating international Take Your Dog to Work Day today with a campaign that encourages people to make it a regular thing, not a yearly one-off. The promotion involves a detailed content hub on the Purina website highlighting the advantages of taking your pet to work, both for employers and employees.
As well as written tips, Purina has created a number of helpful videos which are accessible on its YouTube account and feature some simple checklists and convincing case studies. All throughout the day (June 26th) they tweeted about the event, encouraging people across the globe to take their four legged friends to work.