The past week has seen some huge news stories here in Britain and across the pond, from the Royal Baby buzz to the General Election and even the Met Gala. These have created some great opportunities for campaigns and reactive pieces from brands, and many have definitely taken advantage of this.
Special Edition Princess Charlotte Yorkshire Tea
What’s more British than a cup of tea? A cup of tea made with royal tea bags, of course! To celebrate the birth of Princess Charlotte, Yorkshire Tea has launched their special limited edition tea bags.
Tom Blair, brand manager at Yorkshire Tea said:
‘Yorkshire Tea has been awarded the Royal Coat of Arms, the prestigious stamp of quality of excellence, so we felt it was only our duty to send Princess Charlotte a one off pack dedicated to her.’
A ‘timeless classic’ from Greggs
The fashion choices at last week’s Met Gala really got the media talking, with Rihanna’s interesting outfit getting a lot of the attention! It’s not just the papers, though; brands have been quick to take note of her outfit, too. We loved Greggs’ attempt to change the dress into a ‘timeless classic’ of another sort, which set Twitter alight.
“You’re getting sacked in the morning”
The always controversial Paddy Power wasn’t afraid of jumping on the election hype, sending a lorry with the message “You’re getting sacked in the morning” to drive around outside of Westminster Parliament.
This plays on a typical football chant, Power said: “Sacked in the morning, you’re getting sacked in the morning, sacked in the mooorning, you’re getting sacked in the morning” – the perfect tone for Paddy Power’s target audience!
Last week Battersea Dogs & Cats Home launched an emotive digital advert in Westfield Stratford City Shopping Centre using RFID technology. The campaign aims to increase awareness of the charity’s work.
Emma de La Fosse and Charlie Wilson, joint chief creative officers at OgilvyOne U.K. (who created the campaign) said:
“We all know that homeless dogs follow you around. So we are using technology to create a truly engaging experience at Westfield to help Battersea rehome even more dogs in 2015.”
See how the charity stunned shoppers in the video below…
We love a good pet PR campaign, and this week we have a second one for you. Combining an adorable TV advert with a social media competition, this campaign has really engaged Britain’s pet lovers.
Whether you have a pampered pooch or a cheeky chipmunk, just tweet in your #mypetmoment for the chance to win vouchers to spend at Pets at Home.