My Top 6 Reputation Monitoring Tools

  • 0
  • August 10, 2007

Reputation management is one of the latest buzzwords in internet marketing and can make or break your blog. Before you can manage your reputation you need to be able to monitor what people are saying about you so I decided to share some of the tools I use to monitor my reputation online.

All the resource below offer RSS feeds that can be added to your RSS reader. I use Netvibes for my feeds.
The feeds below are specific to BlogStorm so you would need to alter the url before you use the feeds.

If you keep an eye on these feeds then there is very little that can escape your attention. Making sure you vote for your own stories on sites such as Digg is a good way to help them get popular. Hopefully Sphinn will make it a bit easier to monitor in the future. There are more tools you can use but most of them offer similar information, I like to strike a balance between missing some information and spending too much time feed watching.

Further resources

Reputation management beginners guide

Online Reputation Monitoring from Distilled (paid monitoring tool)

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

  • Will Critchlow

    Hi Patrick,

    Thanks for the link!

    You’re based in Yorkshire, aren’t you? That’s where Duncan (my business partner) and I grew up and my brother (head of search marketing at Distilled) is still based in Leeds. You guys should catch up at some point – he’s tom at

  • Patrick Altoft

    Sounds good, always like to meet new internet marketing folk Smile

  • Paul Hancox |

    Thanks for the info. I knew about Google Alerts and Technorati but I’ll have to check out the rest. From a fellow Brit!

  • Pierre Guillaume Wielezynski

    Hi Patrick,

    A friend of mine forwarded me your post and I thought you and the community should check out a tool that we, at the world bank, recently released in open source. It’s called the buzzmonitor. It is a “super aggregator” with a number of 2.0 features that allow to build vertical views of the web. (and other blogs) talked about it and it has so far been downloaded over 1300 times. You need to be a bit tech savvy to install it but it’s a pretty useful tool.

    Learn more and download it here:


    Pierre Guillaume Wielezynski
    World Bank

  • Joseph Fiore

    Hi Patrick,

    First time stopping-by and I wanted to thank-you for posting your top 6 links.

    As far as free tools go, and the list you compiled, I would like to also suggest trying’s blog search.

    My experiences reveal that doing a proper job of monitoring one’s online visibility and reputation requires depth in media sourcing (i.e. blogs, message boards, groups, consumer and gripe sites, social networking sites, video’s and images).

    Social media measurement of impact and influence ought to be exhaustive and far-reaching, and in this regard free tools can present many limitations. The other point is that the usefulness of News is dwindling because by the time negative publicity has hit the mainstream, it may already be too late to manage the damage.

    In the shared spirit of spreading the word that companies ought to regularly monitor their online brands and reputation, if you’re readers find the task of online monitoring too daunting, are just too busy, or are looking for assistance from a paid service, we would be more than happy to help.


    – Joseph

  • jeremylee

    Recently I made a valid complaint to McDonalds customer services dept. about McDonalds poor standards at thier Harben Parade branch at Swiss Cottage, London NW3. The complaint concerned slow service, abrasive attitudes, and matters about unacceptable hygeine standards.

    The complaint was passed on to the store by customer services, following which the store’s manager, Bakry, promptly banned me from the store. He did not deny that my complaint was valid, but was told that I was banned simply becauseI I had made the complaint in the first place.

    Perhaps this is consistent with McDonalds training practices. It would appear that you have to accept their adverse practices without question or suffer the consequences, as I myself did.

  • SnugBabyShop

    Thanks a lot – I wondered how I would monitor my online reputation. What about using Google Alerts?

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