Search Engine Submission is a scam and Google profits from it

  • 1
  • December 4, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

If a website wants to use Adwords to advertise on the term “search engine submission” it will cost them around $500 per day, equivalent to $180,000 per year. Assuming Google is earning this amount of money from a few sites they are making a profit of over $500,000 per year from this one keyphrase.

The problem with this is that search engine submission is nothing but a scam. You don’t need to submit your site to a search engine and you certainly don’t need to re-submit in the future.

Google, Yahoo and MSN all find sites using links, so when another site links to yours they will find it and index it. No submission required.

If you really want to submit to these search engines you can, for free, at the links below:

This is what Google has to say about search engine submission:

Inclusion in Google’s search results is free and easy; you don’t even need to submit your site to Google. Google is a fully automated search engine that uses software known as “spiders” to crawl the web on a regular basis and find sites to add to our index. In fact, the vast majority of sites listed in our results aren’t manually submitted for inclusion, but found and added automatically when our spiders crawl the web.

So, if it is “free and easy” why is Google making money from it?

I would like to see ads removed from this keyword and Google to create a page in the webmaster help section that ranks number 1 for this query debunking the myths about search engine submission.

What do you think?

*Edit 2016* – If you want to get a URL indexed you can also perform a Fetch and Render in Google Search Console. Tweeting the URL or sharing it on Google+ will generally work as well.