Search result decoration

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  • March 22, 2011
Patrick Altoft

Patrick Altoft

Director of Strategy

Today we came across an interesting example of how to decorate search results to maximise CTR. This example is perhaps a bit extreme but it shows great innovation and will no doubt have a big impact on the number of people who click on the link.

The use of the word “recommended” is particularly clever.

Baby girl names search result

If you have any other examples please post them in the comments.

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