SEO is NOT dead

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  • August 8, 2007

Performancing has a strange article today saying that SEO is dead. I will give them the benefit of the doubt and assume it’s a linkbait article but even so I can hardly figure out what they are talking about.

While we use ‘conventional’ SEO software packages everyday, we’ve come to rely on new web solutions, many are demonstrations of Semantic Web Technologies. Probably the most impressive offering is the OpenLink Software suite Virtuoso. There is a great demonstration of the OAT API and SPARQL from OpenLink that we use often, the OpenLink RDF Browser. We use the SVG graph feature to see how we can improve the way our linkage looks to Web 3.0 services.

Don’t understand a word of that bit.

We also consult the Semantic Data Extractor to improve our machine readability and Quintura is an essential part of our keyword discovery cycle. We develop tools ‘in house’ that compliment these technologies because we believe Web 3.0 is upon us. The interesting thing for us is that you hear so little about it in SEO circles, instead it’s the same old story, beg for links and work your meta tags.

Begging for links and working meta tags? Sounds very 2005 to me.

SEO in 2007 is about industrial strength linkbaiting. Giving out content that attracts thousands of links in the first week and continues to attract thousands of links for months. Do that and you don’t need to consult the Semantic Data Extractor.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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