10 SEO Mistakes Most Bloggers Make

  • 1
  • August 23, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

Stephan Spencer has an interesting post over at Search Engine Land today entitled Twelve SEO Mistakes Most Bloggers Make. Most of the article is great advice but there are two tips that I really don’t agree with.

Not using rel=nofollow to strategically direct the flow of link gain. Some internal links aren’t very helpful because they have suboptimal anchor text (e.g. “Permalink” and “Comments”). Some external links just leak link gain to nobody’s benefit, such as “Digg this” links.

According to Google, nofollow is for links that are either paid links, links you can’t editorially vouch for or links you know are to a bad neighbourhood. Using nofollow on your internal pages isn’t going to help your rankings. The article also suggests that linking to Digg at the end of each post might “leak” some of your link juice.

The web is built on links. Worrying about leaking PageRank isn’t good for your site and certainly isn’t going to help your rankings.

Only one RSS feed, and it’s not even optimized. Each category on your blog should have its own category, so that people who are mostly interested in just one topic can subscribe to – and hopefully syndicate – the category-specific feed. Same thing applies if you have tag pages hosted on your blog. Tag-specific feeds are great for users and for SEO. Optimized RSS feeds are ones that are “full text” not summary feeds, have more than just ten items (e.g. 20 or 50), have keyword-rich item titles, incorporate your brand name in the item titles, include important keywords in the site title, and have a compelling site description.

RSS feeds are designed to help users digest your content without having to visit your website on a daily basis. The one thing you don’t want to start doing is worrying about adding keywords and brand names into your titles.

The rest of the tips in the article are solid but I really don’t agree with the two above. What do you think?