We talk to a lot of companies in the UK about SEO and the number one comment we get is that their web design company has everything under control.
Now I’m fully aware of the fact that lots of web design agencies can create SEO friendly websites (a lot can’t, but that’s another story). But how many web design agencies do you know with dedicated link building departments?
The problem is that most people believe SEO is about on-page factors and keywords, very few people realise that having the most optimised site in the world is useless without links. It’s like setting up a football club, buying a stadium and getting in the Premiership without thinking you need a team of players. Just not going to work.
Somehow the business world needs to be educated that they can’t just tick the SEO box by making sure the design agency is building SEO friendly code.