Today may be April Fool’s Day, but as far as we know the campaigns we are featuring this week are all totally genuine!
If you think we’ve been fooled, let us know by tweeting us at @Branded_3.
Acer launches ‘fashtech’ at Westfield London
The computer brand Acer has revealed their ‘fashtech’ experience at Westfield in London. Created in partnership with Agent42, they have positioned four mannequins, three adults and one child, in stores with different Acer laptops, keeping Acer brand ambassadors on hand to answer any questions from shoppers.
The campaign aims to challenge the notion that Acer’s products are simply computers. Rather, the brand wants consumers to see its laptops as an extension of themselves.
The ‘fashtech’ experience will be available at Westfield until Sunday 3rd April. Every shopper that makes a purchase on-site will be entered into a draw to win a Westfield gift card worth £1,000, so go and check it out!
Jurys Inn hotel group creates duvet suit
In anticipation of the clocks going forward last Sunday (27th March) the hotel group Jurys Inn created the first ever suit and duvet combo – the Suvet – to help the nation reclaim that lost hour!
The hotel group surveyed 2,500 Brits and discovered that over half (56%) of British workers already face a daily struggle to wake up in the mornings. With that in mind, they wanted to create wearing nap-enhancing clothing.
The new Suvet means us workaholics can have a much-needed snooze on the daily commute to and from work. If there’s enough interest in the prototype they will consider putting a limited edition run into production!
‘Share a Coke’ lyrics on Coca-Cola packaging
Coca-Cola is building on the success of the ‘Share a Coke’ campaign by printing lyrics to popular songs on their packaging to encourage drinkers to ‘Share a Coke and a Song’. Lyrics include some of the greats from Queen, such as We Are the Champions, as well as Style by Taylor Swift.
The brand has also teamed up with Shazam to create an added extra: when fans scan the specially-marked bottles and instore posters, they will be asked to record a short ‘lip-sync’ video that will be shared using the campaign hashtag #ShareACoke.
Joe Belliotti, Head of Global Music Marketing at Coca-Cola North America, commented that, “Song lyrics strike an emotional chord in people, capturing what we are feeling while helping us express what we want to say”.
He went on to add, “We’re setting the summer to music to inspire and connect fans through the special moments that are created when they share a Coke”.
Eurostar launches new train on Instagram
The high-speed rail service, Eurostar, is promoting its new London to Paris service with an Instagram campaign.
Their Instagram account shows a canvas of 200 images displaying what it is like to be on board the new train.
The squares individually portrays different stories using animated videos and images, including a couple falling in love and OAPs having a party while on board.
Lionel Benbassat, the marketing director at Eurostar, said: “It allows us to discover in a playful way all the features of our new trains, and it gives users a preview of their travelling experience from London to Paris.”
To view the campaign on Instagram you can search for Life on Board by @Eurostar or click here: https://www.instagram.com/lavieonboard/
Diabetes Campaign to Demonstrate what Sugar Does to Your Body
The Diabetes Association in Thailand has enlisted a graphic designer to help demonstrate what happens to your body when you eat too much sugar.
We all know the usual effects of over-indulging in sugar: an increased waistline, headaches and feeling sluggish.
However, Type 2 Diabetes is also one of them, which can lead to ulcers, gangrene, poor wound healing and limb amputations.
In the UK alone, there are currently more than 135 diabetes-related amputations every week.
Created by designer Nattakong Jaengsem, the shocking images have been released to create awareness for the illness that the World Health Organisation has predicted to become the seventh leading cause of death by 2030.