ShoeMoney vs John Chow the real winner

  • 0
  • November 1, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

Shoemoney has beaten John Chow in the first ever “How many of my subscribers can I get to read my blog twice” contest by getting 4,400 readers on the last day.

People are speculating that Shoemoney was using fake figures all month but looking at the cached versions of his page in Google that wasn’t the case. Another tactic might have been having a seperate feed just for email users and redirecting it on the last day but again Google cache rules this out.

Looking at the data below it seems that while Shoemoney has more subscribers the “reach” metric (showing the number of people who either read the feed or clicked through to the blog post) is almost the same as Johns.

Shoemoney
DateCirculationHitsReach
25th Oct12770281022379
26th Oct12779275732166
27th Oct12708253911800
28th Oct12740248771833
29th Oct13600291502270
30th Oct18003297292348
 
John Chow
DateCirculationHitsReach
25th Oct13061281252369
26th Oct13058282162418
27th Oct12799247151884
28th Oct12887246011942
29th Oct13317293492494
30th Oct13276282022374

Septembers data

Just for fun lets look back at the same data for September to see who has really won the contest.

Shoemoney
DateCirculationHitsReach
25th Sept11012253421904
26th Sept11105245712008
27th Sept11122246661404
28th Sept10999213811211
29th Sept1076220805922
30th Sept10833219081232
 
John Chow
DateCirculationHitsReach
25th Sept850824960377
26th Sept845523839391
27th Sept881726090414
28th Sept868822477293
29th Sept841021902359
30th Sept858523067253

From this data it seems that although Shoemoney has gained the most subscribers John Chow has had a ten-fold increase in the number of people who actually read his feed. I know which one I’d rather have.

Back in 1999 web developers used to be able to double the number of hits a site was getting by just adding a few 1 pixel clear gif images to every page. Management saw that hits were up and everybody was happy. Then, a couple of years later, people started to track unique visitors and suddenly hits didn’t matter any more. Should subscribers go the same way as hits or is Shoemoney a worthy winner?

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