We have long been aware that buying and selling sites was a tricky business and as a consultant I spend a considerable amount of time explaining the best practice methods for buying and selling sites to make sure they don’t lose trust. We haven’t ever seen a site lose trust but the fact that Google sometimes resets the trust and sometimes doesn’t makes for very uncertain ground.
Matt says if a domain changes hands, Google resets the links vale to zero/near zero.
Of course sometimes a site should have it’s trust reset when it changes hands but shouldn’t their be some guidelines about this? If I sell my business then should the new owner have to bear the risk of having the sites rankings reset?