Should Google reset a sites rankings when it’s transferred?

  • 1
  • April 22, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

John Andrews was live blogging every word Matt Cutts said at the recent Domain Roundtable and one of the comments Matt made stuck out quite a lot for me.

We have long been aware that buying and selling sites was a tricky business and as a consultant I spend a considerable amount of time explaining the best practice methods for buying and selling sites to make sure they don’t lose trust. We haven’t ever seen a site lose trust but the fact that Google sometimes resets the trust and sometimes doesn’t makes for very uncertain ground.

Matt says if a domain changes hands, Google resets the links vale to zero/near zero.

Of course sometimes a site should have it’s trust reset when it changes hands but shouldn’t their be some guidelines about this? If I sell my business then should the new owner have to bear the risk of having the sites rankings reset?