March has been a busy month in the world of PR. We’ve been celebrating the first day of spring, World Water Day and the Easter countdown, which has given brands some great opportunities for campaigns.
Here are some of our favourites from the past seven days.
It’s not the first time that Leeds Trinity has made it into our campaigns blog post. This time it’s for their #SlideIntoSpring campaign, waving goodbye to winter and hello to a new spring wardrobe!
As part of a free event to celebrate the S/S16 collections arriving in stores, the Leeds-based shopping centre is installing a helter-skelter for visitors to enjoy.
The slide will be there from Friday 25th March until Sunday 3rd April (excluding Easter Sunday). Customers will be given the chance to win £1000 to spend in Leeds Trinity, as well as being able to take part in a host of competitions across their social channels throughout the week.
— Trinity Leeds (@TrinityLeeds) March 21, 2016
When the Natural Environment Research Council decided to crowd source a name for their new £200m boat, they underestimated the people of the UK.
Since launching the competition they have been inundated with votes for the boat to be called Boaty McBoatface.
What could have been a PR flop has turned into a great story and although the committee will select a more suitable winner, you can’t deny the fact that this has generated a huge amount of publicity for them… and the boat.
World Water Day 2016
World Water Day takes place annually on the 22nd March to raise awareness of water issues across the globe. This year PETA helped to raise awareness for the day and to support their own cause: veganism.
One way to save water is to eat less meat, and so PETA created a variety of public stunts and celebrity video content to help spread the message. You can find out more about the campaign by watching the below video or read more here.
The Dilemma by Heineken
We’re increasingly seeing “prankvertising” used by brands, and the latest campaign from Heineken might be one of our favourites yet.
Football fan Simone watches UEFA Champions League matches with his three friends religiously. So when he is offered a VIP ticket from a colleague, he has to make up excuses as he ditches his friends for the game.
Once at the match Simone is publically shamed in front of the crowd on a big screen and sent to meet his friends, who just happen to be in the same stadium, with the best seats in the house. You can watch events unfold in the video below.
The joy of storage
Our final campaign this week comes from Ikea with their innovative PR campaign involving Skype.
According to Marketing Magazine, “Ikea will be communicating directly with consumers via Skype in a competition running for five evenings”.
Selected Skype users who are online between 18:00–22:00 on March 21st to 25th will be shown a banner ad inviting them to take part in the passport scramble.
Once the banner has been clicked, users will have 30 seconds to find their passport and win a holiday worth up to £450. Those who fail the challenge won’t win the holiday but will be gifted with an Ikea Lekman storage unit to help them store items more efficiently.
Don’t forget to check back next Friday to see the latest PR campaigns that have been grabbing our attention.