Snippets Are Now Twice As Big

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  • March 24, 2009
Patrick Altoft

Patrick Altoft

Director of Strategy

For those of you who have painstakingly written meta descriptions that are 155-160 characters long this news might be slightly unwelcome.

Google is now showing up to around 350 characters in snippets for some longer queries.

All the meta descriptions on Blogstorm are auto generated using a plugin so I’ve changed the length from 160 to 350 characters to see what happens.

Edit 10/01/16 by Stephen Kenwright – I really wish Patrick had changed these back because Google never really followed through with this. Interestingly though a major Google update has been in progress since yesterday which Dan Petrovic is reporting has doubled the length of some of his meta descriptions.

Before

DEJANSEO meta description before

After

DEJANSEO meta description after

Let’s see if Google keeps it this time.

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