Sony Ericsson W595 Viral Marketing Campaign

  • 0
  • October 27, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Sony Ericsson has created an interesting viral marketing campaign to take advantage of the Halloween period this week. Halloween is something that captures a lot of peoples imagination on blogs and social networks so this is a very interesting case study.

The W595 Darkside campaign involves YouTube, Facebook and the Google Maps API and allows users to personalize a spooky faux news report on YouTube, using your personal information and picture which is then spread virally around Facebook and via email to their friends.

The system works perfectly and I can see this really going viral this week if it hasn’t already. In order to see how it works check out the website (screenshot below) and give it a try.

The Sony Ericsson W595 is scheduled for UK release towards the end of this year.

Free of charge. Unsubscribe anytime.