Sony Ericsson has created an interesting viral marketing campaign to take advantage of the Halloween period this week. Halloween is something that captures a lot of peoples imagination on blogs and social networks so this is a very interesting case study.
The W595 Darkside campaign involves YouTube, Facebook and the Google Maps API and allows users to personalize a spooky faux news report on YouTube, using your personal information and picture which is then spread virally around Facebook and via email to their friends.
The system works perfectly and I can see this really going viral this week if it hasn’t already. In order to see how it works check out the website (screenshot below) and give it a try.
The Sony Ericsson W595 is scheduled for UK release towards the end of this year.