Starbucks are about to need reputation management

  • 0
  • October 6, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Starbucks are about to need some of our reputation management services after it was revealed they have a policy of leaving a cold tap running non stop in every store.

This means they waste 23 million litres of water every single day.

By the end of the week a search for “starbucks” isn’t going to look very good.

The bizarre policy, which is aimed at preventing germs developing in the taps in its 10,000 stores worldwide, has outraged environmental groups.

Every Starbucks branch has a cold tap behind the counter providing water for a sink called a “dipper well” used for washing spoons and utensils and the staff are banned from turning the water off under “health and safety rules”, an investigation claims.

In a letter to a customer who complained about the waste, a Starbucks executive revealed that a constant flow stops breeding in the taps.

It means that 23.4 million litres of water – enough to fill an Olympic swimming pool every 83 minutes or sustain the population of drought-hit Namibia – is wasted every day.

What puzzles me is how not one person at Starbucks realised that this policy might at some stage blow up spectacularly in their faces?

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