Ireland is home to the SEO brains behind some of the world’s biggest brands – international tech giants like Symantec and Adobe as well as home-grown search superstars such as Paddy Power. …but even though those brands feature prominently across many international versions of Google and Bing, the amount of data available on the country’s own search landscape is pretty limited. Searchmetrics finally launched an index for google.ie in September 2017…but with only a few months’ of historic data we’ve had to manually track performance over the previous few years.
We’re fortunate to work with some of the brands mentioned above in the Irish market – and several others – and we wanted to share what we’ve learned about where Ireland is similar to the UK and the rest of the world…and where it differs.
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