Sued for linking with keywords

  • 0
  • February 22, 2009
Patrick Altoft

Patrick Altoft

Director of Strategy

An internet startup has been forced to settle out of court after they were threatened by a large law firm involving the way they were linking to pages on the law firms website.

Ars Technica reports on the rather strange case.

A tiny startup that was threatened by a massive law firm over nothing more than a humble hyperlink has been forced to settle and change its linking policies, handing Goliath the win in this gratuitous trademark case. Under the agreement, real estate startup BlockShopper can no longer include hyperlinks anywhere on its website to Jones Day, a massive Chicago law firm, except explicitly on URL text. Essentially, “” is okay, but not “blah blah blah”.

I’m thinking of changing the name of Blogstorm to “SEO” and then threatening legal action against any sites that refuse to change the anchor text of my links.

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