TechCrunch is like Marmite and blog design is impossible

  • 0
  • August 27, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

The blog that launched a thousand startups has had a redesign today and readers are amazingly polarised in their opinions.

In general you either love it or you hate it.

We are about to re-launch Blogstorm but the design won’t change very much – the plan is to use excerpts on the homepage and a similar layout to the current one purely because that is what we believe most readers prefer.

Threaded comments will stay because they make it easier to add to the conversation, we will look to make them more user friendly because most people don’t tend to use them in the “correct” way.

Ideally blogs should let people choose how they want to read content but that’s what RSS feeds are for so is there a need to offer full posts rather than excerpts for the few people who want them?

Creating a new blog design and keeping everybody happy is impossible, the fact TechCrunch has upset a lot of people by adding whitespace is worrying because that’s a key principle of user friendly design.

I guess my question is, what do readers want from a blog design?

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