The 7 Essential Elements of an Effective Blog Storm

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  • January 30, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Guest post by Gyutae Park who writes on the subject of Internet marketing strategy at Winning the Web.

Patrick Altoft truly knows how to create a blog storm. Just look at his blog – a site he brought up from nothing to over 1,800 subscribers and tens of thousands of links in a short period of time.

How did he do it? Patrick is a great Internet marketer who knows what it takes to build exposure and attract readers. To learn more, be sure to read his article on how to create a blog storm.

So what exactly is a blog storm? Although it usually results in crazy amounts of traffic and a flurry of new visitors and exposure, a blog storm can be broken down into its individual components. In this article, I will be comparing a blog storm with an actual weather storm and explaining the ways in which they relate. If you want to create your own blog storm, your site and your marketing strategy must contain all of the necessary elements. Who would have thought you could learn so much from bad weather?

Howling Winds: Hype up your blog

The coming of any large storm is usually announced by howling winds. In the same way, it’s important to hype up your blog and use marketing tactics that will excite people into checking out what you have to offer and learning more about your blog.

Dark Clouds: Portray the right image for your blog

What’s a storm without dark and gloomy clouds? With your blog, it’s important to portray the right image if you want to gain attention and be taken seriously. Make sure you have an attractive site design, a professional demeanor, and all of the necessary features that signal to readers that you are serious about your blogging business. This includes essential items like a contact form, clear navigation, well-built site structure, and a memorable logo. Image is everything.

Steady Rain: Supply a constant flow of quality posts

In order to gain traction and build upon your momentum, it’s necessary for you to keep a steady posting schedule and to provide quality posts that readers are interested in. Much like the constant pounding of rain, steady posts are the foundation of a blog storm. They build your blog and the trust of your readers.

Electrifying Lightning: Shock your readers with something new

Don’t just be another typical blog in your niche. Connect with your readers and shock them with something new. Obviously you will have to be creative with this but think outside of the box and cover an angle that hasn’t been covered yet.

Loud Thunder: Be an authority & be heard

If you want to create a blog storm, you have to speak like an authority and offer value to your readers. Pick a specialty in which you have the most experience and market yourself as an expert. Your articles will hold a lot more weight if people respect your opinions.

Snow, Sleet, Freezing Rain: Adapt to the times

Storms are seasonal and depend on the times. In the same way, make sure you are on the cutting edge and up to date on all of the latest news and methodology in your industry. The biggest turn off is a stale blog with outdated information.

The Weather Man: Social media is key

The coming of a weather storm is widely broadcasted by weathermen with huge audiences. If you want your blog to see big exposure, you must effectively utilize the potential of social media. Get key players in your field to support you and spread the word. It’ll do wonders for your blog storm.

Does your blog have all of the elements of a blog storm? The next time it rains, don’t feel under the weather. Instead, be motivated to improve your blog and generate a huge storm of success.

What other weather elements do you think compare well with blogging?

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