The best Halloween horrors in PR this week

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  • October 30, 2015
Beth Hibbert

Beth Hibbert

Digital PR Strategist

It’s the day before Halloween so here at Branded3 we’re trick or treating you to some of the scariest PR campaigns we’ve seen this week.

Haribo ‘Trick or Treat’ Roadshow

First up is Haribo, who delivered an oversized castle door to London Victoria station this week, encouraging commuters to give it a knock to find out what was inside. Upon doing so, the brave commuters were surprised by witches and wizards handing out Haribo sweet treats. Prizes were also dished out throughout the day.

The ‘Trick or Treat’ door is now on its way to Blanchardstown Centre in Ireland before heading over to Lightwater Valley in North Yorkshire on Saturday 31st October.

Haribo Halloween

Be Scary, Be Safe

The ‘Be Scary, Be Safe’ campaign from Volvo cars is helping kids avoid things going ‘bump in night’ this Halloween. To promote their Life Paint which glows when car lights shine on it, Volvo have create stencils so that parents can spray their children with spooky patterns to keep them both scary and safe whilst trick or treating this weekend.

You can download the stencils here.

Volvo Life Paint Halloween

Candy Kittens #DeadGood Campaign

Jamie Lang and his trendy confectionary brand, Candy Kittens, have been scaring the public this Halloween with what they are calling ‘the scariest vending machine in London’.

Luring people in with the promise of free Candy Kittens goodies, the sweet toothed passers-by got more than they bargained for when they tried to collect their treat. Watch the video below to see what surprise the #DeadGood vending machine had in store for those looking for a Halloween treat.

The vending machine is currently on Oxford Street London for the rest of Halloween (30th-31st October).

Beware the Tesco ‘Spookermarket’

Supermarket Giant, Tesco played the ultimate trick or treat prank on its customers this week. Tesco gave one of their stores a scary makeover to create their very own ‘Spookermarket’.

The brand pranked their customers to create a humorous video promoting Tesco as the place for all your Halloween needs. At the end of the video, users are then directed towards useful content and guides on how to create your own spooky pranks at home.

Halloween at Kirkstall Abbey

In the creepy setting of Kirkstall Abbey, Leeds, Sneaky Experience are treating the public to a scary cinema extravaganza this Halloween weekend. If you’re in the area this weekend then you won’t want to miss four days of scary films, interactive board games, special effects make-up, face painting, fire performers, scare actors and even themed food and drink.

Find out more on the event Facebook page

Kirkstall Abbey Halloween

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