The first steps to deciding on a content management system

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  • April 19, 2011
Felicity Crouch

Felicity Crouch

Marketing Manager

Deciding on the right CMS can take time

The core of your website; a content management system (CMS) needs to be stable, secure, and flexible. The main objective of any company is to have a website that not only looks amazing, but is also easily manageable too.

Making it simple to update company and product information and articles; content management systems are a necessary component of any efficient business’s web presence, but with so many CMS options available, where do you begin?

Content management systems can create a quick and effective way to update and submit web content, sometimes even with no knowledge of HTML; keeping your website current and up-to-date; which is why they’re a popular client request at Branded3.

But before we begin a development, we need to first decide with our client whether they would benefit greatest from an open or closed source CMS.


Security is extremely important to any company’s site, but in particular; to e-commerce websites, as falling victim to a hacker could lead to the collapse of your online business.

Open source content management systems are popular for their accessibility and ability to be customised in-house, but this popularity means many people are familiar with the code, creating a higher chance of the system being hacked.

Closed source systems however, don’t take as much time to secure the code like they would for an open source CMS.

If you choose an open source system, you’ll have to take into account the extra time it would take for your developers to implement techniques that would prevent third-party interference.

Security is something we take very seriously, and depending on your requirements and current infrastructure, we’ll suggest the best option for you, and implement the appropriate security. So whether it’s an open or closed source system, it’ll be tailored towards your needs ensuring maximum security.


An open source content management system can be accessed by anyone, meaning that the website can be adapted accordingly with company updates as soon as they happen. However, with a closed source system, only the providers can implement these updates, so the turnaround of these changes could be much longer.

The ability to customise open source systems makes them a common choice for companies wanting to put their own stamp on their web presence. Because of their popularity, there are many online communities dedicated to sharing plug-ins and tips to better design and tailor your CMS, and they can help you solve problems when they arise.

With closed source systems, you generally have to wait until the original developer releases a new version to see the changes you want. Online help and support communities are also few and far between, so when you run into issues; it could take some time before your provider can offer aid.

However, with Branded3, we’re always on-hand to help, so if you do have a closed-source system, we’ll quickly help you with any problem you might encounter, and try and ensure the same doesn’t happen again.

What’s best for you?

Choosing a CMS which is suitable for your company depends on a number of factors. You have to think about what results you want to see and what challenges your team are prepared to take on. Many companies decide on open source because they have qualified developers who can cope with the upkeep, but if you don’t feel you have this staff support; it’s best to look at a closed source system. We’ve developed various content management systems, and whether it’s open or closed source; we’re always happy to help with any problems, so you don’t have to worry whether you can handle the upkeep.

Specific CMSs will be chosen on your technical requirements, such as your existing infrastructure, hosting, and backend systems. The right CMS should integrate seamlessly with these requirements, giving you a flawless and efficient site. This process for us always begins with consultancy, and we research your requirements thoroughly before suggesting a solution.

We can offer a variety of CMSs here at Branded3, and can maximise the service by optimising your site for SEO throughout the build. If you want to find out more about the services we offer, or you just want some advice on content management systems, get in touch or visit us at Internet World 2011 (stand E5062). Keep an eye on B3Labs for the next steps on choosing the perfect content management system.

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