We’ve all seen the problems that search engines can have when they encounter sites that haven’t had the magic touch of a search engine friendly web designer.
Let’s take a look at some of the worst issues in action:
html in your title tag
Sometimes it would have been better if a site didn’t have a title tag.
How hard is it to track when Googlebot finds a 404 error and tell an admin to create a redirect rule? In this case MSN 302 redirects to the 404 page which spits out a 200 OK server header. This means all the missing urls stay in the Google index for ever. Not a good idea.
Not having content on your homepage
Seriously, the reason shops only have one door is to make it easier for customers to get in. Splash pages, especially ones with no content at all, didn’t work 10 years ago and they certainly don’t work today.
Adding a date to makes content less linkable
The internet changes every day and good content becomes out of date very quickly. If I see an article from 2003 I assume it is inaccurate and won’t usually link to it. If the author chooses to put a date in h1 text at the top then the chances of a link are very low.
Requiring cookies, even for Googlebot