The Telegraph does an SEO audit of The Queen’s website

  • 0
  • February 12, 2009
Patrick Altoft

Patrick Altoft

Director of Strategy

Wow, that’s a title I never thought I would write.

It’s true though, Julian Sambles is Head of Audience at The Telegraph and fresh from his Digg success has decided to help The Queen out with a few SEO problems.

I was honoured to be asked by colleagues to review the British Royal Family’s and the Queen’s new website and how well it would perform on Search Engines. As approximately 80pc of search traffic is through Google, I looked primarily at how the site www.royal.gov.uk performs in this Search Engine. I would have expected a site of this importance to feature the best practices for Search Engine Optimisation as this is a key entry point of traffic to the site. Unfortunately, this is not the case.

I wonder if she will read it and wonder what SEO is?

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