The Times vs Engadget who sends more traffic

  • 0
  • June 2, 2008

One of the best ways to gather intelligence about websites is to see how much click traffic they send to the YouTube videos they embed.

The stats for this video are particularly telling – Engadget, the worlds biggest gadget blog with over 1 million RSS readers, has sent 800 visitors. The Times meanwhile has sent 75,000 visitors.


Next time you see a popular video have a look and see where the traffic is coming from, then get your site featured in the same place.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

  • Geld Lenen

    “Next time you see a post from, don’t believe it right away” 😛

    When I click on the video embedded in the post at Engadget, I’m taken to another video:. (blogpost Engadget) (your example, linked by the Times)

    The 800 clicks from Engadget are probably from people that clicked to it when they viewed related video’s.

    BTW: visitors from Engadget: 34,997.

    • Patrick Altoft

      Ooops. Good catch.

      • Geld Lenen

        Could you please fix my link in my previous comment :)

        There has to be an extra “n” in the URL, thanks!

  • Gav

    My first thoughts were “oooh good spot” but also this might say something about Engadget’s users watching the embedded version, rather than clicking through.

    The principle is a good one, though Patrick.

  • sandossu

    This shows how interested are Engadget’s readers, in comparison with TheTimes, because I’m sure the times doesn’t have 10 times more traffic than Engadget.

  • AnnB

    You know I forgot to bookmark this post when I first read it and then couldn’t find it by Googling. I had to retrace all my steps.
    Strange and ironic, given the subject of this blog.

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