The UK Yahoo Directory Dichotomy

  • 0
  • April 9, 2008

Being in the UK has it’s benefits but the confusion surrounding our version of the Yahoo Directory isn’t one of them.

A few years ago people from the UK were happy to pay the US$299.00 non-refundable recurring annual fee in the knowledge that our site would be listed in a directory that helped our search rankings and actually sent traffic.

Then in 2005 Yahoo stopped charging a fee to submit sites to the UK directory and while this was initially thought to be great news people quickly realised that sites were not actually being reviewed – it became almost a DMOZ situation with an increased volume of submissions and a massive drop in revenue making it impossible for Yahoo to actually review sites on time.

The problem

Let’s say I want to submit Blogstorm to the UK directory in the UK > Internet > Search Engine Optimisation section, here is the screen I’m greeted with:


Now if I visit the main Yahoo Directory and the United Kingdom > Internet > Search Engine Optimization
section I get this screen:


So my choice is to either submit for free to and risk not being included or to submit to the UK section of the US version and pay $299 every year for life.

Looking at the latest submissions there are plenty of UK sites being added to the US directory so why doesn’t Yahoo just charge for submission to the UK version as well?

Do you need to pay every year?

Paying a $299 fee to keep your site in the directory every year is pretty steep but totally worthwhile. It gives Yahoo the resources to review sites every year and keep the directory clean.

Subject to Section 1.3 above, the current Recurring Annual Fee is US $299.00 for web sites that do not offer adult content and/or services and is US $600.00 for web sites that do offer adult content and/or services. If Yahoo! is unable to successfully charge your card or if the charge is refused, your site will be removed. IT IS THE APPLICANT’S RESPONSBILITY TO KEEP CREDIT CARD INFORMATION CURRENT.

Not one of my sites has ever been removed for cancelling the charge after the first year. Look at any category in the directory and I bet you can find expired sites – how is this possible if Yahoo is reviewing all the sites every year?

Are all these people really paying $299 every year to Yahoo for sites that are expired? Most credit cards only last a few years and I doubt people will update their details with Yahoo when they change.

Have you every been removed for non-payment? Have you ever been listed for free in the Yahoo UK directory?

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

  • Neil

    Yes and no.

  • David Bradley

    Submit your RSS feed (not your feedburner version, the native URL) to their system by adding it to your My Yahoo! page and it will be subsumed into Yahoo proper. It’s not quite as effective nor as fast as it was when they first started accepting RSS feeds, but it does work.


  • Conrad

    I can’t see the problem here because if you pay to submit a site to:… you will automatically get added to:….

  • Lea de Groot

    I have registered expired sites and not paid the annual fee, and they are still appearing in the yahoo dir. Nope, the $299 is not being spent on reviews, despite what Google says makes us good little link builders.

    The directory is in the same situation – local submissions are unpaid, and so are never reviewed. (I’d like at least some of my sites go through, guys!)
    I guess only the US market is important to them? :(

  • Stephen

    Nope, the good times are over. They’ve started removing sites that don’t renew.

    e.g. I submitted a site in Dec 06. I got a renewal request from Yahoo! in Dec 07, final warning in January, notice that it had been removed in early February, and it was actually removed in mid February.

    (It may be different for sites that have been in the directory for longer, or didn’t pay to get in.)

    Of course, that’s not to say there aren’t ways around this…

  • David Eaves

    They removed one of my listings very recently because I did not renew.

  • Siddharth

    Yahoo! 299$ fees for the directory listing is really very expensive. I don’t think its worth it. I will advice that in this amount someone should use Google AdWords to publicise his/her website and build a genuine audience. If the Yahoo! charges was for life term then the situation was different but every year, no chance.

  • Mark Cuda

    Nice write-up, I’ve never seen that directory before, but I’ll look into it.

    Thanks for bringing it out, I’ll check it out for sure :)


    – Mark Cuda |

  • Luke Hollingworth

    I have paid fod for this listing here in the UK. I think its a good way to launch a site then just dont renew as hopefully you will have other inbound links in a years time.


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  • Rob Lynch

    I have recently tried to submit to the UK listing and have had the same problem. So I know the impact of this link is quite considerable to sites so I believe the 299 is worth it. I am now in the process of building links so if anyone has any UK directories with good PR please let me know.

    Regards Rob

  • steve

    when our card details changed, the site was removed. A reduction in traffic may have happened and will consider renewing at some stage

  • MLS

    I’m trying to decide if the $300 listing fee is worth it. It sounds like it probably is.

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