There’s a hot new tablet on the market: The Kindle Fire

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  • October 3, 2011
Felicity Crouch

Felicity Crouch

Marketing Manager

Amazon's Kindle FireAmazon has unveiled its new colour tablet, the Kindle Fire, which hits the market at less than half the price of the iPad; automatically creating a huge fuss over the future of Apple’s popular tablet.

But whilst the inevitable comparisons are being made, it’s worth noting that the Kindle Fire shouldn’t be seen as a competitor for the iPad, but rather as an addition.

It has a simple, easy-to-use interface which makes it a perfect device for reading books, surfing the web, getting email, and of course, shopping at Amazon.

With a 7-inch IPS colour touch screen and 8GB of internal memory, the Kindle Fire combines the essential elements of a tablet computer, with a colour e-reader.

Although it’s based on Android, the Kindle Fire isn’t actually an officially Google sanctioned Android tablet, and so it doesn’t include access to the main Android market. All app purchases therefore, go through Amazon’s own Android app store, which has a fairly limited selection.

As a competitor to Google, it’s quite interesting that Amazon would base their tablet on Android, considering Google first-created this operating system.

Entering the US market at $199; it’s pretty clear that the Kindle Fire is a basic tablet intended only for simple processes.

With WiFi connectivity (no 3G unfortunately) users can browse the web on Amazon’s new web browser, Silk, available only on the Kindle Fire.

The tablet has a speedy dual-core processor and lasts for up to eight hours, making it an excellent device for surfing the web and watching videos and movies.

Whilst the US audience can purchase a Kindle Fire from the 15th November; there’s been no word on a UK release date just yet.

Whether it dents the iPad’s huge popularity or not, there’s certainly a lot of smoke around the Kindle Fire, and we can’t wait to find out whether or not it lives up to the hype.

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