A polar bear tours London for Sky Atlantic’s Fortitude launch

  • 3
  • January 30, 2015
Carrie Rose Balloch

Carrie Rose Balloch

Digital PR Strategist

Every week, our Comms team get together and summarise our favourite PR and social campaigns of the week. Here, I bring you five of our top campaigns from this week:

Sky Atlantic – Polar Bear Takes in London’s Sites

Marking the launch of Sky Atlantic’s hotly anticipated arctic drama ‘Fortitude’, Sky Atlantic have unleashed an 8 ft. long, fully animated adult polar bear into the streets of London.

This PR stunt has been highly popular on social media with many sending in images and videos of their morning experience bumping into a large polar bear. The highly sophisticated prop uses internal monitors linked to hidden cameras, allowing the two performers inside to see and control its movement.

Based on the idea that polar bears are the most dangerous animal on land and present threat to inhabitants, Sky Atlantic wanted to give people an up close experience of what it must be like to come face to face with one of the biggest stars in their new show Fortitude.

See full gallery here: http://news.sky.com/gallery/1415909/polar-bear-takes-in-londons-sights

See full gallery here: http://news.sky.com/gallery/1415909/polar-bear-takes-in-londons-sights

Marc Jacobs – #CastMeMark

Marc by Marc Jacobs’s latest campaign titled #CastMeMark is based around their new spring 2015 collection. Mark by Mark Jacobs gave their fans the opportunity to model and showcase their new collection by creating a photo sharing social media competition.

Users were asked to take and share a photo of themselves, posing for the camera along with the hashtag #CastMeMark for the opportunity to be one of the 11 recruited models. They took to Facebook and Instagram where over 100,000 photos were shared to recruit 11 fans to model in their ads.

This was a great campaign performed by this brand as it added personalisation to their campaign and allowed fans and the general public to be a part of it.

marc jacobs


Cervical Cancer- #SmearforSmear

Charity selfie campaigns have been a big hit in 2014, including the #nomakeupselfie and selfie-inspired ice Bucket Challenge. However, they appear to be continuing in 2015 also after Jo’s Cervical Cancer trust kickstarted their latest campaign #SmearforSmear. According to research, Smear tests (cervical screening) save 5,000 lives a year, however one in five women are known to not take up their invitation to have one. For young women aged 25-29 this rises to one in three.

The #SmearforSmear campaign aims to remind people of the importance of smear test by asking women to share their lipstick smeared selfie and then nominating a friend to do the same. Each participator are asked to donate money to the charity to help the cause.

Thousands of people across the world are taking part in this on social including celebrities too. On Jo’s cervical cancer trust website, a tool pulls in every selfie using the hashtag creating a sort of montage selfie campaign page for users to view. This is a great way to get people involved, see their selfies online and make feel really part of this campaign and valued for their actions.

Jo's Trust campaign


Pearlfisher – Jump In

Design agency Pearlfisher created a charity-led stunt to promote itself by creating a ball pit for grownups. The pit, named Jump In, contains 80,000 pearl white balls, and is known to hold up to 30 big kids at a time. For every person that jumps in, Pearlfisher will donate £1 to the charity ‘right to play’. The ball pit is located in the company’s gallery in Hammersmith, London and is open Monday to Friday 10am-5pm until 13th February.

This is a great way to promote the agency itself and raise money for charity at the same time.


Anti-Domestic Violence Campaign – Slap Her

A heart-warming video campaign has gone viral across the web showing touching reactions of boys who are asked to slap a girl in the street. An Italian video journalist conducted a social experiment with the aims of highlight the issue of violence by men against women.

Several boys aged between six and eleven are interviewed on a busy street and videoed their reactions. After asking them numerous questions and being introduced to a girl similar to their age, the journalist asks the boys to hit her to test their reactions.

This three minute clip proves that older doesn’t necessarily mean wiser and aims to put an end to domestic violence.


Are there any other campaigns we have missed out on? What are your favourite ones so far in 2015?

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