This week’s PR roundup features some big brands including IKEA, Diet Coke and Adidas. With the New Year in full swing, many brands are releasing new PR and marketing campaigns. Some include pregnancy tests, complete rebranding and pop-up drive-thrus.
Read our top five campaigns below to find out more.
IKEA’s pregnancy test
Our first PR campaign of the week is IKEA. It’s a strange one, but it has got coverage on the likes of Sky News, Evening Standard and The Guardian.
IKEA has always been a forward-thinking company when it comes to marketing and PR, but this campaign really stands out above the rest. IKEA are targeting mums with an advert that allows expectant mothers to do a pregnancy test on a piece of paper.
The advert is placed within their catalogue and states, ‘peeing on this ad may change your life’ – and this really is true. Customers who think they are pregnant can test if they are by urinating on the page. The advert will reveal a new price for the cot if it’s positive, giving expectant mothers a discount of £500 for a new crib.
Watch the advert here:
Golden Globes blackout
The Golden Globes took place in Los Angeles this week. With the entertainment industry making headlines in 2017 for many cases about sexual assault and harassment, a petition was created to speak up about it and help end gender inequality.
Time’s Up Now website states:
“The clock has run out on sexual assault, harassment and inequality in the workplace. It’s time to do something about it.”
Every actress and actor who supports this movement dressed in black and it made a huge impact in the news industry, raising awareness of the current state of the industry and encouraging people to come forward.
Berlin subway-inspired Adidas trainers
Adidas are releasing a new trainer on the 16th January that has been inspired by Berlin’s subway seats. The limited-edition trainer is called ‘EQT Support 93/Berlin’ and only 500 pairs are going to be produced, with each being sold at £160.
If you’re lucky enough to buy a pair of these trainers and live in Berlin, you’ll receive a free annual subway pass valid from the 16th January to 31st December 2018. A great idea to boost sales and give back to commuters.
Will you be buying a pair?
Weight Watchers healthy drive-thru
To celebrate the new launch of their weight-loss programme, Flex, Weight Watchers have organised a pop-up drive thru in London.
They are hoping to help people start the new year healthy and will be offering free breakfast, lunch and dinner to whoever tries out the drive thru. It’s located near Borough Market, London.
This campaign has received a lot of coverage on PR and Marketing sites for a great campaign collaboration between Weight Watchers and their PR agencies, The Academy and Jubba.
(Source: PR Week)
Diet Coke’s new flavours
Diet Coke have just released plans to launch new flavours to their product range. Flavours include Ginger & Lime, Twisted Mango, Zesty Blood Orange and Feisty Cherry.
The reboot of the brand is going to take two years and is all part of their plan to reach out to their millennial customers. Diet Coke are also rebranding their image with new skinny silver cans as a means to try and modernise the brand. This announcement has been picked up by many journalists including Fortune, Business Insider and Adweek.
For more recent PR success stories, read last week’s post which featured the launch of Cadbury’s White Cream Egg, Barclaycard’s 31 Day Challenge, the oldest drawn map of the earth and more.