A week of beer-dispensing billboards, messages to space and dog photo booths
The UK saw temperatures rise this week, seemingly heralding the start of spring, but it’s not just the weather that’s dominating the headlines. Here are some of the best PR campaigns that have got us talking this week…
‘If Carlsberg did posters…’
‘…they’d probably be the best posters in the world’. Earlier this week, Carlsberg revealed the first ever ‘beer dispensing’ billboard in the streets of Shoreditch, London. Bringing back their most famous slogan, the Danish brand is trying to revamp themselves for a younger, trendier crowd.
“Complementing [the work we do on TV] will be a number of stunts like the poster that will happen all the way through until the end of the year. We’ll pick off key social events and potentially there’ll be things around the big trading months,” said a Carlsberg spokesperson.
Dog photo booth
Perhaps the cutest campaign of the week, The Humane Society of Utah (animal rescue and adoption agency) have launched their latest campaign to help find loving new homes for rescue dogs.
Photographer Guinnevere Shuster took some adorable photos of the dogs to capture their personalities and, let’s face it, who doesn’t love a good animal picture! The photos made this really shareable and many of the dogs were adopted as a result of the campaign.
‘Lifting the lid’ on bowel cancer
Charity PR was leading the way this week, as we spotted another brilliant campaign. This time, it was by the ‘Beating Bowel Cancer’ charity. To encourage conversations about the disease this ‘Bowel Cancer Awareness Month’, the charity placed a giant loo roll in Manchester City’s Etihad Stadium.
The loo roll also worked as a huge drum to get the crowd’s attention on match day, along with 50 volunteers to help get people talking about the issue. This campaign was a nice example of how offline events can make a great story, particularly with a regional angle.
Can a car deliver a message to Space?
One campaign that got the whole of our team excited was Hyundai’s A Message to Space. The Korean car brand helped a 13-year-old girl send a message to her astronaut father, who was based at the International Space Station.
Using 11 trucks to write a giant message in the sand, the stunt was named “The largest tire track image” by Guinness World Records. You can see the video they created of this for yourself below…
Age UK ‘No Friends’ campaign
Age UK’s latest work is a great reactionary message responding to the recent Facebook ‘Friends’ ad campaign. A series of posters have been rolled out across the UK with the phrase ‘No Friends’ written across them in a bid to highlight the loneliness that many older people face.
Around one million older people in the UK go more than a month at a time without speaking to anyone, according to Age UK. So, this campaign encourages people to donate £3 to the charity so that they can provide companionship to vulnerable people.