Google Analytics: How to track all your outgoing links the easy way

  • 0
  • June 20, 2007

One of the common questions asked following my posts about Google Analytics was “How can I track the traffic to external links without adding the onClick code to each and every link?”

With a bit of searching I found a script that you can place in the header file at the top of each of your pages (you might need to edit the templates if you run WordPress). The script tracks clicks to external links and reports them in Google Analytics. You need to filter the results in the “Top Content” tab to show page views for “outgoinglink” to get the pages to show.

You can find the script here.

Let me know how it works out for you.

thanks to SEO agencies and digital agencies for the help on this.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

  • Robert Irizarry

    Good stuff. Just a heads up for WordPress users that the plugin Ultimate Google Analytics also tracks outgoing links as part of its functionality. I wonder how different the actual code implementation is?

  • Patrick Altoft

    Thanks Robert. Here is the link:
    Ultimate Google Analytics

  • Desty

    I put my code in the sidebar since every page calls the sidebar, except for the actual ‘pages’ posts.

  • Planet Apex

    Thanks. very useful

  • seo

    I have placed this script before closing head tag. But I was not able to find outbound link report.

  • Ethan Williams

    Looks like you can use each link’s onclick event to do this:

    That decreases the file size. Also the onclick event is standard so you don’t have to tackle the cross-browser issues found in native event attaching:

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