Hello Friday! As per the Branded3 tradition, we’re rounding off the week with a run down of some of our favourite campaigns. As it’s now the middle of November (anyone else not prepared for Christmas AT ALL?!), we’ve got some holiday themed treats, as well as a few other cheeky ones thrown in. Without further ado, let’s dive right in…
Pret A Manger’s Apprenticeship Scheme
Most people have been through hard times at some point or another in their lives. However, most of us are fortunate enough to have never had to experience the hardships of being homeless. In order to help combat homelessness, food chain Pret a Manger has used their Christmas campaign to shed light on their apprenticeship program to help the homeless get back into work.
In order to help do this they have created a film, titled Opening Doors, which follows three apprentices that were in their program, two whilst they were involved in the scheme itself and one who has now moved upwards in his career following his time with Pret. The campaign ties in with the contributions made from their soup and Christmas sandwich sales.
John Lewis – ‘not a retail store’
Ever accidentally tagged the wrong person on twitter because you assumed it was the right handle? John Lewis, an academic from the US, has been on the receiving end of this issue since securing the Twitter handle @JohnLewis before the well known British retailer, whose handle is @JohnLewisRetail. In order to try and avoid the confusion in the human John Lewis has included in his bio that he is ‘not a retail store’.
Following this week’s launch of the John Lewis Christmas advert featuring Buster the Boxer, the human John Lewis received a barrage of twitter messages. The good-natured retail store sent American John Lewis a little gift for his efforts, including a personalised cushion including the line from his Twitter bio.
In Heathrow’s first ever Christmas campaign, they’ve shared the story of two adorable bears travelling back home to see their family. Once they are through the arrivals terminal, it transpires that the bears are the grandparents of two eager children. According to Heathrow’s Head of PR and Communications, the advert concept was created to represent the ‘Love Actually moment’ experienced at the airports when people are reunited with their loved.
Yorkshire Tea Rap
As I’m not English, I’m allowed to say this next thing. English people take tea VERY seriously. This rap may be the most English thing that I can think of, besides corgis. Yorkshire Tea has taken the office setting of tea making to the turntables and created a rap about the office tea brewer.
So, what are you waiting for? Put your mugs in the air and wave ‘em like you just don’t care. But make sure to clean up after yourselves in the workplace and put the milk away after you use it!
Read it and drink
For some, there is nothing more relaxing than getting home, getting cosy, and sipping a glass of wine to wind down from the day. That’s where wine brand Librottiglia come in. They want to make sure you don’t ruin this relaxing experience by not being able to enjoy your wine because you’re trying to find something to do whilst drinking it. They’ve put a series of short stories right on the bottle for you to enjoy whilst sipping on your glass of wine.
Sounds like a great night to me!