Turnover of UK search agencies

  • 0
  • May 11, 2010
Patrick Altoft

Patrick Altoft

Director of Strategy

NMA has recently released their annual Marketing Services Guide detailing the turnover and staff levels of 36 UK search agencies and it makes very interesting reading. The guide doesn’t split natural search revenue from PPC revenue in the main table but if you click on the company name the split is listed in the profile page.

What I find interesting is looking at the number of staff some agencies have in comparison to turnover, useful for figuring out how important search is to their revenue stream. It’s also interesting that a lot of “big” agencies that appear to specialise in natural and paid search don’t really make much money from it.

The list isn’t particularly comprehensive, I can think of quite a few that would make the top 20 on here.

AgencyIncome from this specialismYear toPrevious yearUK
staff
Founded
in UK
Owner
1Bigmouthmedia£12,628,07006/09£13,402,9891051997LBi
2iCrossing£7,368,97712/08 1001997independent
3Greenlight£6,633,93908/09£5,287,053982001independent
4Forward3D£5,539,60707/09 552004independent
5Latitude£4,986,43012/09£10,426,941932001independent
6Jellyfish£4,808,74712/09£4,100,000611999independent
7Unique Digital£3,690,00012/09 351999Syzygy
8Stickyeyes£2,861,75912/09£2,353,836551998independent
9Tamar£2,488,27212/08 311995independent
10Steak£2,375,19002/10£2,846,020722005independent
11Propellernet£2,268,21009/09£1,381,980202003independent
12Golley Slater Group£2,108,04803/09 2552003independent
13Epiphany Solutions£1,909,83601/09£1,439,797372005independent
14Agenda21£1,697,46612/09£1,174,068282005independent
15Equi-Media£1,690,08301/09£1,911,021501999independent
16I Spy Marketing£1,537,38812/09 352005independent
17Summit Media£1,484,90201/09£1,208,160682000independent
18VCCP Search£1,163,46212/09£957,200142007Chime Communications
19Harvest Digital£1,153,47907/09£1,094,422332001independent
20SiteVisibility£1,140,00012/09£1,055,245182002independent
21Positive Digital£958,88812/09 190000independent
22Guava£953,20906/09£1,685,136461998independent
23Sitelynx£866,62711/08 181996independent
24DBD Media£779,52203/09£512,364122000independent
25Further Search Marketing£758,52012/09 182006independent
26Coast Digital£745,68004/09 272002independent
27Leapfrogg Digital Marketing£606,35812/09 132003independent
28Lakestar Media£598,39312/09 272007independent
29Euston Digital£489,53909/09£513,83692000independent
30Artemis8£482,00003/09 202004Big Ideas Group, Sirius B
31Tug£461,63607/09 122006independent
32SEOptimise£308,84812/09 72007independent
33Strange£221,72203/09£336,372221999independent
34Vivid Lime£209,69004/09£328,590252000independent
35Web Marketing Group£182,00006/09 632000independent
36iVantage£30,13903/09 82002independent

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