As it’s summer (apparently), brands have been jumping on the chance to get naked or go to the beach this week. Our favourite campaigns over the past seven days involve a lot of nudity and beaches; does that say more about us or the brands involved? I’ll leave that up to you to decide!
Superdrug: Beauty is in the eye of the beholder!
Let’s start with the nakedness. This story has been covered everywhere and it’s no surprise. Superdrug’s Online Doctors asked female designers from 18 different countries to retouch an image to fit with their culture’s perceptions of beauty and the results are astounding! Some of the images don’t look to have been changed very much, but the ones edited by Italian and Chinese designers are hardly recognisable. Take a look for yourself and see what you think!
Everyone has a different idea of beauty, which is proven by this study. Superdrug wanted people to understand that standards of beauty are often unrealistic and pressures vary across the world – they did a very good job!
Liberators International Tour: One very brave girl
One Sunday, on the streets around Piccadilly Circus, the last thing you expect to see is a lady standing in her underwear, with a blindfold on, holding some pens and asking people to draw love hearts all over her body. Well, Jae West was the lady to do this as part of the Liberators International Tour.
Eating disorders and self-esteem issues are growing around the world; this stunt was an act of self-acceptance, to encourage people to love themselves as they are. Jae said that the most inspiring thing about the experience was the way she heard a father explain to his child what was happening. Amazing!
O2: Human hotspots
Following research that a third of seaside visitors want free internet access on the beach, O2 performed a PR stunt to promote their new Huawei E5770 mobile hotspot. They created the ‘GuyFi’ service, which included using Olympic gymnast Louis Smith. The service used a team of men of all shapes and sizes, employed to bring free Wi-Fi to the beaches of Brighton and Southend.
National Trust: Seaside senses
The National Trust have decided to bring the beach to city centres in an effort to get more people to visit British seaside towns! In the last decade, visitor numbers to UK coastlines have decreased by 20% and the National Trust want to change this.
To try and tackle this issue, they have started their #lovethecoast campaign. A giant Shellsphere is being taken to different cities across the UK, giving the public the unique opportunity to see, smell, hear and taste the sea this summer without leaving town!
— National Trust (@nationaltrust) August 19, 2015
One of Britain’s most celebrated poets, Dr John Cooper Clarke, is also involved in the campaign and will be completing a poem, Nation’s Ode to the Coast, by taking contributrions from the public. You can use the #lovethecoast hashtag to get involved and offer your own contribution.
Warner Bros: Calling all secret agents
Warner Bros, in conjunction with their UK-based content marketing agency, have developed a really sneaky social campaign to celebrate the release of The Man From U.N.C.L.E., their new Guy Ritchie film. To be in with a chance of winning a Jorg Gray watch, Instagram users have to regram the post below and apply the right filter to reveal the answer to the competition.
Calling all secret agents. ? Regram this post and apply a special filter to uncover the secret hashtag. Put this hashtag in the caption of your post to be in with a shot of winning a @JorgGray watch ⌚️ Time is running out. ⏳#ManFromUNCLE #GuyRitchie T&C’s http://po.st/IGTMFU A photo posted by Warner Bros. UK (@warnerbrosuk) on
Here’s what it looks like when you choose the right filter, but what filter is it?