Why you need stunning images on your blog posts

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  • June 27, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

The blogosphere today is so competitive that most bloggers don’t stand a chance. To give yourself the best shot of success you need to make your posts stand out from the crowd. Your content needs to be remarkable and, most importantly, linkable.

It’s no secret that blogs like Engadget and Gizmodo get the most links to their posts. In fact Engadget averages 2348 links to each single post. Their reporting isn’t that much better than everybody else so what do they do that other sites don’t?

One answer is in the quality and originality of their images. Engadget has a team of talented writers and people who can produce cool images within minutes of a new story breaking. The images are not just good pictures of a particular gadget they are original, never seen before images that other bloggers can use on their posts.

If you are the source of a breaking news story you will get far more exposure and links if you can find a unique image to add to the story, if a larger site is looking for stories they are far more likely to choose a site with a stunning image than a boring, text only blog post.

What if my topic doesn’t need images

Every topic needs images to illustrate certain points. Whether you are trying to post about website bounce rates or how Google crawls websites, images can work wonders to make your blog appear remarkable.

Long term traffic

Including a stunning image in every blog post brings benefits long after the post sunk into your archives. Having thousands of images on a site will bring a huge amount of traffic from Google Images which you can hopefully leverage to your advantage.

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