What does wearable tech mean for digital marketing?

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  • May 13, 2015
Laura Crimmons

Laura Crimmons

Communications Director

Last month saw the long awaited release of the Apple Watch – and marked the beginning of the tech giant’s steps into the Wearable technology market. It is likely that the release of the Apple Watch will soon be followed by other providers of similar technology resulting in a huge shift in the way that users interact with technology.

With this in mind Branded3’s Planning Director Matthew Jackson takes a look at what Wearable Tech will mean for Digital Marketing, exploring a range of issues from design and development of websites and apps, the user journey between the web and wearables, down to the implications for tracking and security in this new and quickly evolving technology market. This paper is designed to help begin the conversation on how we, as marketing leaders, can engage with and influence wearable technology users. By considering wearables early in your marketing strategy you can start to connect with a different audience and ultimately increase revenue, but without a wearable technology strategy you could be losing out to a new market that competitors will be influencing.

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