Web Directories: how much do you pay?

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  • June 22, 2007

With one of the World’s biggest directories, Business.com, up for sale today at an estimated $400 million price tag I started thinking about which directories were good value.

Whenever I launch a new commercial site I always submit to the Yahoo Directory and Business.com as well as maybe 5 other high quality paid directories. Google needs some early signs of trust from your site and the fact you are willing to fork out over $500 to get listed in some high quality, human edited directories is a good sign your site will be around for a while.

How much would you pay?

Yahoo – $299 per year:

Getting answers fast is important to your business. With Yahoo! Directory Submit, your request to be listed in the Directory will be reviewed and the Yahoo! editorial team will respond to you within 7 business days, for a review fee of only $299 ($600 for adult sites). If your listing is accepted into the Directory, there will be a $299 recurring annual fee in subsequent years ($600 for adult sites) to maintain the listing.

Business.com – $199 per year:

Add your site to the Business.com Internet Directory to promote your products and services to our 6+ million monthly business visitors. Just $199/year gets you listed in the leading online business-to-business Internet Directory.

The listings in Business.com offer quite good value in my opinion as you can include 4 deep links as well as a link to your homepage. The listing shows up in several categories of your choice.

Business.com listing

Would you pay for a Yahoo or Business.com listing?

Finding other directories

The key with finding a trusted directory is to make sure that it ranks well in Google. I like to search for my leading competitors brand name and see which directory sites are coming up first. These are the ones to submit to. If you do that for 10 competitors then you have a solid basis of trusted links and, most importantly, some co-citation to help Google realise that your site is related to your competitors.

Which directories do you submit to? What’s the most you would spend on a single directory? Also do you have any good tips on finding directories to submit to?

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

  • James Grey

    I wouldn’t pay more than $100 for a directory.

  • http://philbader.com Phil Bader

    Well, I think I wouldn’t spend more than 80$ for directories.
    I just want to ask you what well-ranked free directories you could suggest to your readers ? 😉

  • http://techsavvymarketer.com Vido

    Hey Patrick,

    great post as usual.

    My main source of traffic is Adwords, but I am also starting to do a bit of SEO, especially off-site SEO. I have never paid for an inclusion in Yahoo, but I heard more than one SEO expert suggesting that and I think I am going to do it in the close future.

    Aaron Wall has a great Excel file as a bonus for his SEO book that lists all the directories he recommends submitting to.

    Brad Callen recently launched a new sw called “Directory Submitter”. Have you tried that one? I have just tried the first version. The problem with submitting to directories is that: 1. It takes time, 2. You need to find directories with a PR high enough, otherwise you are likely wasting your time. Brad’s software helps you by listing the directories in order of PR and shows you directly the page where you can submit your url.

    As you said, I think it’s useful to submit to the same directories where your competitors appear. To do that, you can use a backlink checker like Aaron’s Back Link Analyzer. With this you can discover in which directories your competitors are found and submit to those first.

    Sorry for the long comment… Smile

  • Zoran

    I like v7n directory, aviva, alive and botw directory.
    What is your opinion about them ?

  • http://blogstorm.co.uk Patrick Altoft

    Zoran I’m just about to do a post about the best directories so will answer your question in that.

  • http://www.myseonigeria.com Seo In Nigeria

    @ Vido, You can not depend forever on adwords, my first choice is on-page Seo , it’ ll take you further than adwords.

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