What Google should do with PageRank

  • 1
  • August 9, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

Google is asking for feedback on what they should do with the toolbar PageRank score.

Without being rude, I wanted to post my thoughts.

The whole link buying fiasco is built on PR. If Google removes the toolbar PR figure people will start to buy links from quality sites that rank well rather than any site that has PR6. Its pretty easy to build yourself a PR6 made for selling text links site but a lot harder to build a quality site that ranks well in Google. The key issue is that once you have a quality site that ranks well you don’t need to sell links to make money and the whole market falls down.

My initial thought was for Google to make up a score based on how well trusted the site is but then I realised that they actually already have this – its called the search results.

If you want to know how well trusted a site is, search for it on Google.

In my opinion the world would be a better place without toolbar PR. Shawn Hogan might disagree though, Digital Point would be pretty quiet without it…….