In the social network’s biggest acquisition to date, Facebook bought popular messaging app WhatsApp in a deal worth a staggering $19bn in cash and shares last week.
With over 450 million monthly users, WhatsApp’s popularity has soared as a free alternative to text messaging. Now, we’re not denying its benefits, but $19bn?! How did Facebook come up with this figure and is it really possible to predict anything in this ever-changing industry?
WhatsApp’s younger user base and its greater international use compared to Facebook have been cited as a few of the reasons behind its astounding worth. But just how does this figure stack up in real-terms? What else could be bought for $19bn?
That question is exactly what we were asking ourselves last week when this news was announced, and being a creative digital agency, we thought we’d answer this with an interactive graphic – click on the image below to check it out!