Who sends the best traffic, John Chow or Digg

  • 1
  • October 10, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

BlogStorm has been fortunate enough to have just short of half a million visitors since we launched in June and I thought it would be interesting to take a quick look at which traffic sources have been most valuable so far.

Social media

Digg has been the largest referrer with 229,000 visitors, each spending an average of 18 seconds on the site and looking at 1.13 pages.

StumbleUpon users had a much larger attention span and looked at an average of 1.87 pages in the 1.27 minutes they spent on the site.
The 35,000 reddit users who visited the site spent 27 seconds looking at an average of just 1.23 pages.


One of the largest traffic sources is the Digital Point Forums with over 7000 visitors. Each visitor spent an average of 3.04 minutes on the site and looked at 2.43 pages – a very good success rate.


Getting mentioned on a blog is the best way to build your reputation so its no surprise that my favourite sources of traffic are respected blogs.

It is also very interesting to see that John Chow has sent almost as much traffic as TechCrunch despite John only linking to me once and TechCrunch linking to me twice!

The 1750 Visitors from JohnChow.com viewed an average of 3.16 pages in 4.04 minutes while 2400 TC readers only hung around for just over 2 minutes and looked at just 2.6 pages.

Another valuable traffic source was SEO Book which sent 1200 visitors who stayed for 2.45 minutes and viewed 2.15 pages.
This just goes to show how much a mention on a popular blog is worth and why John can charge so much for a review.