Why does everybody think they can give SEO advice?

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  • January 26, 2009
Patrick Altoft

Patrick Altoft

Director of Strategy

SEO is a strange industry. Reading articles about the subject on a daily basis it’s so frustrating to see bad advice being handed out.

One of the most annoying things is when people who don’t know much about SEO decide they have some valuable advice to offer. Why would you do this? If somebody asked me for legal advice or some tips on fixing a car then I wouldn’t just make something up so why do so many people think they can give SEO advice?

A lot of bloggers give out advice and ridicule what “so-called SEO experts” have told them. Most of the time the “expert” they got the advice from wasn’t an expert at all so it’s not surprising the advice was wrong.

Getting search traffic to a well written blog is easy – install WordPress and get a few links from other blogs and visitors will start rolling in. This makes a lot of bloggers think they are qualified to give sometimes dubious SEO advice to other people.

One of the worst places in the world to get SEO advice are public forums (paid ones such as SEObook are full of good info). Reading somewhere like Digital Point is probably the worst thing you can ever do, you will spend 3 years stuck in an endless cycle of directory submissions and social bookmarking before you know it.

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