Why Google AdWords Is Frustrating

  • 0
  • October 8, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Below is a graph showing Google AdWords traffic to a clients site recently. Notice how the traffic dropped to a tenth of its normal value for about 10 days and then rose up to twice it’s normal value?

During the entire course of these traffic fluctuations not one change was made to the campaign. It’s all due to Google fiddling around with quality scores.

How is the average person supposed to understand why their sales have dropped?

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