Why I will never trust Yahoo search results

  • 1
  • May 23, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Sometimes Yahoo and MSN offer pretty similar results to Google and I find myself wondering whether they have a chance of gaining market share.

To stop this fantasy I always return to the search result on Yahoo for “mobile phones” which has been exactly the same as this since 2006. There is no way in the world this is a natural search result. Having the 4 biggest mobile networks in the UK listed in a row just isn’t possible especially when they don’t have the keywords in their titles and certainly don’t have the link profiles.

Having results that are manually edited like this in such a strange way year after year makes me think money has changed hands and that makes me never want to use Yahoo for my searches.