The BBC has an slightly interesting and poorly researched article today discussing whether small companies really need a website.
James Pople, who runs a building contractor firm in Tunbridge Wells, is not convinced that a website is an essential tool for business success. Nine months after his website went live, he insists it has not generated a single phone call from a customer.
Wow, not a single phone call. Lets take a look at his website to see why.
So, Mr Pople, it is not surprising that your site hasn’t generated any business because nobody can find it.
It’s like having a party and expecting people to magically find the venue without telling anybody where it is.
I think, although your site doesn’t make it very clear, that you design and construct buildings. How much business would you get if you ranked number 1 when somebody searched for design construction? I’m guessing quite a lot.
This was a guest post by Ritchie a business continuity expert