Why Businesses Need a Website that Works

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  • November 21, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

The BBC has an slightly interesting and poorly researched article today discussing whether small companies really need a website.

James Pople, who runs a building contractor firm in Tunbridge Wells, is not convinced that a website is an essential tool for business success. Nine months after his website went live, he insists it has not generated a single phone call from a customer.

Wow, not a single phone call. Lets take a look at his website to see why.


Ahh yes, it requires both JavaScript and Flash to navigate making it totally impossible for the search engines to index.

So, Mr Pople, it is not surprising that your site hasn’t generated any business because nobody can find it.

It’s like having a party and expecting people to magically find the venue without telling anybody where it is.

I think, although your site doesn’t make it very clear, that you design and construct buildings. How much business would you get if you ranked number 1 when somebody searched for design construction? I’m guessing quite a lot.

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