Why Businesses Need a Website that Works

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  • November 21, 2007

The BBC has an slightly interesting and poorly researched article today discussing whether small companies really need a website.

James Pople, who runs a building contractor firm in Tunbridge Wells, is not convinced that a website is an essential tool for business success. Nine months after his website went live, he insists it has not generated a single phone call from a customer.

Wow, not a single phone call. Lets take a look at his website to see why.


Ahh yes, it requires both JavaScript and Flash to navigate making it totally impossible for the search engines to index.

So, Mr Pople, it is not surprising that your site hasn’t generated any business because nobody can find it.

It’s like having a party and expecting people to magically find the venue without telling anybody where it is.

I think, although your site doesn’t make it very clear, that you design and construct buildings. How much business would you get if you ranked number 1 when somebody searched for design construction? I’m guessing quite a lot.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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